Part of our tasks as co-organizers was to create social awareness regarding the subject. So, we decided to place posters in all the schools involved in the project (more than 30) and in some of the major participant companies and institutions. Because high school students are having a hard time deciding their future career, we wanted to represent this common indecision in the poster. By the way, the most desirable jobs of 2012 can be found in the health field.

The main poster.

The press release, also available (in Romanian) here.

The event happened in Eve Fashion Lounge in Timisoara and was, what we believe, a great success. During the presentation the people witnessed a parade of hard jeweleries, made from metal nuts, and soft necklaces and bracelets, made from fine pearls and Swarovski crystals.

Our job was to take care of the photos related with the presentation, so we tried to create a contrast between soft and hard.

We were fully involved in this project, taking care of everything – from product photos to site design, from content structuring to web development.

The website is available here: zonia.ro

For the front page, we prepared some large banners with call to action messages.

The product list page

The product page

The shopping cart page

The checkout page

The article page

Our mission was to develop their brand identity from scratch.

The color theme used to develop the identity (navy – the core color of a sailor man uniform) suits perfectly with the brand personality, because sales are like a trip on the sea, unpredictable, giving so much to discover.

The main activity of our client is based on media placement, especially on local TV stations. So, we decided to use a TV as a symbol for their logo that has a “C” shaped frame.

The overall design of the identity is clean and corporate.

The website is active here: http://www.smartfitstudio.ro

The home page centers the visitor attention mainly on the programmes available in the studio.

The aerobic banner

The fitness banner

The cycling banner

The article page

The contact page

This is what we created:

Part of the stationery

The product labels

The website is visible here: www.genuineadv.ro

The illustration from the home page has a symbolic element for every activity.

Each product and service category has its own gallery page.

The blog listing

The contact page

Zonia is a new retail brand that wants to sell woman apparel on the Romanian online fashion market. Its target maily consists of mostly young women who are outgoing and like to be in the center of atention.

We started to work on the new brand with the naming, just after we established the optimum positioning on the brief. The name Zonia was selected from 5 other propositions.

The logo has the silhouette of a butterfly, because apart from being the name of a woman, Zonia represents a family of butterflies.

Glossy and playful are two of the terms that might describe the overall design of the identity.

The logo symbolizes convergence towards sports, movement and healthy lifestyle.

Lines and dynamic shapes constitute the basis of the visual identity.

The studio passes are colorful and fun. Each color represents a different programme.

Different press ads for local newspapers and magazines

Some examples with prints used in the studio

Custom T-shirts for team members

Custom caps for team members

Cute key chains for the lockers

A big thank you goes to Gio, who was in charge with the handmade production.