We’re a performance-driven marketing agency, focused on increasing our clients’ brand value through well-planned marketing methodologies.

The agency’s spirit is animated by a team of people with a diverse set of skills and many experiences in marketing research, copywriting, public relations, graphic design and web development that are committed to gain knowledge, innovate and create lasting results.

Our mission is to provide efficient strategies with measurable short term results and predictable long term consequences by using a set of strict scientific approaches, applied fluidly depending on our client’s personality.

To us, marketing is: more science and less randomness, more innovation and less commonness, more visible results and less unaccountability.

• The branding philosophy

  A brand is not only the image associated with a product on the market, but also the sum of all its accomplishments and failures combined with the sum of all its respected promises and defiant disappointments. The power of a strategically planned brand is beyond the reach of any kind of sales promotion or advertising campaign.
  
  To build a corporate brand means to establish a strong connection with the product's personality, but a good brand can only be fortified around a great product. There is no sense in making a brand investment in a product aimed to sell on the short-term, but it is very important to invest in a corporate brand that sells not just a product, but an experience. We do not believe in having an over-night success as we do not believe in creating a top product from the start. That is why a brand should be consolidated step by step with great respect towards its main mission and consumers.
  
  Beside the scientific part of branding, it is always important to consider the human attachment. While for some, a brand is their friend - committed to all their expectations, for others it represents the sum of all their worries. We always tell our clients to focus on the friends of their products, because it’s almost impossible to please everyone on the path and this also creates ambiguity in the message. People change brands, but brands have the power to influence lives.

• Our approach

  All we are interested in are results. Period.
  
  We do not agree with crazy investments or random campaigns and consider that every action should be planned with the same long-term purpose. We accept that branding and brand value is difficult to analyze, but most of the marketing approach is measurable. Keeping the metrics on is our creed in the marketing business.
  
  Using a complex set of scientific procedures, we analyze a brand’s strengths and weaknesses from an objective and critical perspective. We can offer our recommendations to improve the overall brand positioning, the brand management structure and the long-term brand strategy.
  
  We are committed to producing an identity that reflects our client’s values, that is capable of making a powerful first impression, but also a sustainable bond with its consumers.

• Our tools

  In order to increase brand visibility, awareness and engagement, we have the necessary familiarity and experience to handle complex marketing tools such as:
  
  Marketing research
  This is one of the most important activities for us and it is the only tool we use for any type of business. It includes: market research, competitor analysis and competitiveness evaluation, brand audit, customer surveys and campaign testing.
  
  Advertising, direct marketing and media planning
  We do not believe that advertising has a simple aesthetic role. Smart media planning and clear copywriting will always support other means of marketing communication. A precisely targeted and well designed message should make the consumer forget about the actual content and make him think about the product it exhibits. We are not interested in being ourselves in the spotlight because we prefer the comfortable shade behind our client’s success.
  
  Public relations and social media management
  Attracting the customer into the conversation involves making him better understand your business and improving your own perception about his personality. A brand-wise public relations strategy should take into account both sides of the channel and should consider the long-term effects involved in the process. We are strong believers that public relations are, in fact, an integrated part of the marketing approach.